SUSTO MEZCAL - ONLINE

Susto Mezcal is a super-premium hand-crafted mezcal produced jointly in Oaxaca, Mexico, and based in Austin, Texas. It’s made with 100% Agave Espadín joven (young) using traditional artisanal methods.

Flavor & Profile
• Tasting notes: It’s smoky (but balanced, not overpowering), with sweet agave, hints of vanilla, tropical fruit (pineapple noted), and earth and floral tones.
• Finish / character: Smooth and approachable even for people new to mezcal, yet with enough complexity to satisfy more experienced palates.

Origin of the Name & Philosophy
• Name “susto”: Comes from Mexican folklore. Susto means fear or fright—often a kind of spiritual or emotional shock that’s believed to separate the soul from the body. Traditionally, curanderos (healers, shamans) help in rituals to “heal” that separation, sometimes offering a sip of mezcal as part of the healing. SUSTO Mezcal is built around this idea: healing, reconnecting, grounding.
• Mission & values: It’s women-founded, community-oriented, focused on authenticity and craftsmanship, and giving back to the Oaxacan community. A portion of sales is donated to support educational scholarships in Oaxaca.

People Behind Susto
• Founders / Ownership: Operated by Grupo Compadres. The founders are Liz Stewart, Ingrid Taylor, and Beatriz “Titi” Rodriguez. Stewart and Taylor are based in Austin; Rodriguez is from Oaxaca.
• Leadership: As of early 2022, Mark Shilling has been appointed CEO, bringing in experience in the spirits industry and helping guide strategy, operations, and U.S. growth. Alongside him is Fabiola Lozano as Texas Market Manager.
• Production partner: Maestro mezcalero Crispín Pérez is responsible for the production in Oaxaca.

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